Please be as detailed and specific as possible. (Please go beyond saying “engagement” or “Page likes.” The more specific and detailed you are, the more likely I’ll be able to cover your topic.)
e.g. I’m sick of feeling pressure to perform in social media but lack the resources or knowledge of tools to increase my fan base on Facebook, especially; I’m really squeezed for time and don’t believe I can devote enough energy to social media for it to be a success; etc.